About Us

The idea for Willow began when Rachael, one of our co-founders, was pregnant and found herself reflecting on her roots and the stories that shaped her family. As she prepared to become a mother, she spent hours delving into her family tree, uncovering memories from relatives that spanned generations, including vivid tales from World War II and even D-Day. These stories sparked a desire to preserve them in a way that her children—and future generations—could cherish. She realised that sharing family history is more than just passing on facts; it’s about fuelling imagination, building self-identity, and showing our children where they come from.

At the same time, Matilda, a talented illustrator, was already immersed in the world of meaningful design, creating birth posters that captured the joy of new life. When Rachael shared her desire to bring family histories to life, Matilda immediately saw the potential to merge her artistic talents with this deeply personal mission. For Matilda, the idea was a natural extension of her work—something that could not only beautify a home but also tell a story that children could grow up with.

Together, they began to envision how they could craft these stories into modern, stylish designs that would reflect today’s aesthetic while honouring the past. That vision became Willow, where each piece is thoughtfully created to inspire a sense of connection and pride in family heritage.