Privat Policy

Willow (referred to as “we,” “us,” “Tildas Art AB and/or Willow” in this document) is committed to protecting and caring for the data of our users and customers. We strive to comply with the highest standards in privacy and data protection and enforce all applicable laws and restrictions.

Using our website, services, and/or purchasing our products constitutes your acceptance of this policy. If you do not agree with this policy, do not use any of our products or services.

This policy applies to all data that Willow processes during the provision of our services.

The Usage of Cookies

Like most websites, we use “cookies.” A cookie is a small file stored on your computer (by your browser) that stores text-based values. The information stored in these files is used to provide a good persisting customer experience. The allowed lifetime of these files is set depending on their purpose. You can prevent the usage of cookies by disabling the feature in your browser.

Our website and services can still work without the use of cookies, but this will affect the user experience.

Automatic Collection of Data

When using this website, we collect information regarding the usage of our services to create a good overall user experience and provide relevant information in marketing. The information is stored in an anonymized state and is not tied to any personal information.

Examples of what is being stored include:

  • Information regarding your internet service provider.
  • Information regarding your browser and type of device.
  • How you interact with our services, what content you see, and when.
  • The location from which you are using our services.

The Purpose of Collecting Such Information

The purpose of this data collection is to provide us with real-life usage statistics to improve content, security, and the overall experience for both existing and potential customers.

Data Shared with Third Parties

We will never sell, lease, or rent data. We may only disclose anonymized data to third parties under the circumstances stated below to pursue our legitimate interest in maintaining and developing our business.

Gelato and Soposter AB

We share customer information with Gelato and Soposter AB to produce our poster products. This information is necessary for fulfilling orders and ensuring product delivery.

MailerLite

We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry-standard technologies to help us monitor and improve our newsletter.

Payment Solutions

We use several payment solutions to process your transactions securely. These include but are not limited to:

  • PayPal
  • Stripe
  • Klarna

These partners process payment information on our behalf and comply with strict security and data protection standards.

Google (Analytics and Tag Manager)

Google processes anonymized data regarding your usage of our services. This includes what pages you have visited, where you use our services from, and what device you are using. You may withdraw your consent at any time by installing the browser plugins provided by Google for this purpose. Google may store this information on servers outside the European Union.

Facebook

We use Facebook for behavior and targeted marketing. Facebook collects information via a tracking pixel regarding your usage of our services. You can opt-out by changing your preferences on your Facebook profile. Facebook may store this information on servers outside the European Union.

Manually Provided Personal Data

When you make a purchase, request information, or otherwise interact with us, we may ask for information to fulfill your request. Tildas Art AB/Willow processes personal data to perform our contractual obligations and to comply with legal obligations.

Examples of what we may ask for include:

  • Your name
  • Your email address
  • Your street address and phone number

Legitimate Grounds for Processing Personal Data

  • Providing Products and Services: We use your personal data to provide you with our services, ship and deliver products, and ensure the functionality and security of our services.
  • Communication: We use your personal data to communicate with you, inform you about changes to our services, and for sales-related purposes.
  • Marketing: With your consent, we may use your personal data to inform you of new products, services, or promotions and to conduct market research.

Sharing Personal Data

We may share your personal data with:

  • Companies in Tildas Art AB/Willow’s Corporate Structure: For the purposes described in this policy and while the party is performing services for Willow.
  • Mandatory Disclosures: To comply with applicable law or respond to valid legal processes, protect our customers, maintain the security of our services, or protect the rights or property of Willow.
  • Your Consent: If we have your consent to do so or if you have specifically requested it.

Individuals' Rights to Manage Personal Data

Right to Erasure ("Right to be Forgotten")

Under the General Data Protection Regulation (GDPR), you have the right to request the deletion of your personal data, also known as the "right to be forgotten". This right can be exercised if you wish to have all information not required by other applicable laws or regulations removed from our records.

Right to Access and Portability of Personal Data

You have the right to request access to all personal data we currently store about you. Upon request, we will provide these records in a commonly used, machine-readable format.

Right to Rectification of Personal Data

If you find that any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction.

Safeguarding Personal Data

We store and process personal data on third-party service providers’ servers that have state-of-the-art security measures and comply with applicable laws and restrictions.

Storage Period

We do not store personal data longer than is legally permitted and necessary for the purposes of providing our services.

Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children under 16.

International Data Transfers

We may transfer your personal data to countries outside the European Union. When we do so, we ensure that your personal data is protected by using standard contractual clauses approved by the European Commission.

Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated policy on our website and update the policy's effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

Effective Date: 13 October 2024

How do I order?

  1. Pick a design for your family tree and how many generations you’d like to include (only an option for some posters)
  2. Complete your order
  3. Receive a link to an online form where you can enter your family’s names and dates
  4. Once the form has been filled in, your design will be finalised and sent

What if my family tree doesn’t fit a design?

Our out of the box designs follow a standard template. Whilst it’s possible to include multiple children’s names for the newest generation, designs do not include cousins, aunties, uncles and so forth. However, we also work on custom designs and encourage - use our “Contact Us” page to find out more.

Can I cancel/change my order?

You can cancel or change your order within 24 hours of the order date. Customized items cannot be returned.

Can I return an item?

Our products are customized and cannot be returned. If you are not satisfied with your product or if it has broken during delivery, reach out via our “Contact Us” page.